I have 20 years of design experience across product, websites, apps, animation and brand.

I’ve always used design to solve real user problems and build connection. I’m passionate about helping challenger companies create products that make the complex simple and the simple compelling.

I aim to champion the user at every stage, from working with data, to low-fi and prototyping through to high fidelity and onwards into engineering.

Over the course of my career I've worked with teams of all sizes from start-ups to international corporations across a range of sectors from finance to entertainment.

I love working as part of a team, collaborating to produce the best design solutions. I enjoy mentoring and guiding my fellow designers, something I've done as part of leading design teams.

I’ve also had direct relationships with stakeholders and users, delivering workshops, presentations and pitches.

Over the years I've won 3 FWAs and 2 Awwwards.